Advantages of Outsourcing Social Media Marketing

outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  

Adding Video to Your Website is Strategic Digital Marketing

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If you’re thinking about adding video to your website, you’re on the right track. Web users love videos, so search engines love to give high ranks to websites with videos. Google owns YouTube, and YouTube has the second-most-used search engine in the world. You can potentially double your exposure by…  

The Importance of Social Sharing of Web Pages

social sharing is important online and offline

Mom was right. It’s nice to share. This holds true especially in today’s digital age. Each time a website visitor shares your website content on social media, the search engines count it as a “vote of confidence” in your brand. It’s the digital equivalent of a good recommendation or a…  

How to Get More Likes on Facebook

get more likes on Facebook

If you have a business page on Facebook, how can you get more “likes” for the page?  Every person who “likes” your page sees a (small) portion of your updates and is reminded of your business and your message, so it’s an important communications tool.  You can generate more “likes” with…  

When the Content Isn’t Yours…Sourcing Website Content Appropriately

sourcing website content

We get it. Having refreshed content can be tedious, and is sometimes difficult to keep up. Nevertheless, it’s a necessity to keep your SEO rankings strong (among other things). Some website owners end up pulling their content from other websites, which is essentially plagiarism or theft. If you decide not…  

The Best Business Uses for Social Media Platforms

best social media for businesses

Many businesses think they should utilize social media, but they simply don’t know where to start.  Their heads are spinning as they calculate the people power required to keep up with social media — posting all the news there is to post, monitoring social media for relevant content, answering all…  

Hashtag: Help or Hindrance in Twitter Marketing?

  Twitter has become a marketing tool for many small and medium-sized businesses, and it is driving customer behavior in measurable ways.  The company recently released a report on why direct response ads – ads that are intended to drive a specific result – using Twitter did not perform well….