Drafting a Privacy Policy for Your Website

Do you have a privacy policy for your website? Even though it’s not legally required in the U.S. or Canada (it is over in Europe), it is highly recommended if your website collects data via cookies, contact forms, e-newsletter signups, etc. In addition, anyone doing business in California (and collecting…
Setting Expectations For Digital Marketing Campaigns

Under-promise and over-deliver is the mantra of many savvy business people. They temper expectations so that the results can only be positive. What are your expectations for digital marketing? How do you measure results? First, base expectations on how competitive the space is. It typically takes four to six months to…