Local SEO – Yes, It Still Works


localized SEO still works

If you want to get more localized business from your website, try a little “local SEO” by sprinkling your site with appropriate (and legitimate) geographic references.  You can do this in the content and design, as well as in your listings on website directories. An easy first step is to incorporate…  


Setting Expectations For Digital Marketing Campaigns


digital marketing expectations

Under-promise and over-deliver is the mantra of many savvy business people.  They temper expectations so that the results can only be positive.  What are your expectations for digital marketing?  How do you measure results? First, base expectations on how competitive the space is.  It typically takes four to six months to…  


Website Redesign as Preparation for SEO


Sappari Solutions new website redesign 2015

Every once in a while a client asks us to optimize their website through SEO, and upon inspection of the website, we recommend that the website get a redesign (or re-coding) first. There could be several reasons to suggest a website redesign for SEO, among them: the website has poor conversion…  


SEO Pricing on the Rise?


Why does the price of search engine optimization seem to be increasing by the month?  Why does it seem like a huge expenditure with intangible results? SEO is equal parts art and science.   What works for one client may not work for another.  While it is a bit of trial…  


Addresses Matter – Google Unverifies Some Listings


One of the top things your SEO provider should tell you is to verify your business listings and be sure you are managing them.  Often, the SEO provider will manage them for you, keeping them active and updated.  When Google searches through the listings, it will flag ones that are…  




Partnerships and Associations

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