Advantages of Outsourcing Social Media Marketing

outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  

Measuring the Results of a Digital Marketing Campaign

ruler measuring beyond expectations

You’ve invested in a digital marketing campaign. Maybe you hired an SEO company and bought banner ads on a media site. Maybe you geo-targeted a vertical market audience and sent an e-mail blast. Or, perhaps you added video to your website. Whatever you did, you know it is important to…  

The Changing Face of SEO – Are We Slaves to Google?

the changing face of SEO

SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…  

What to Expect From Your SEO Company

website traffic rising not most important

There’s a wealth of information out there on SEO, or search engine optimization. It’s not just about using key words in the right places any more. It’s much more involved and complicated. And while increased website traffic is good, assuming more visitors will lead to new business can be dangerous….  

Putting “Mobile First Design” First

example of mobile first website design

It’s a fact that more people view websites on mobile devices than on desktop computers. It would make sense, then, to begin designing a website with the optimal mobile display, and then allow the desktop display to be driven by the already-determined mobile display. This is called “mobile first design.”…  

Hiring Two SEO Companies: Good or Bad?

two SEO companies dueling

We sometimes have potential clients tell us they already have someone working on SEO, but they’re not happy with them. Unfortunately, they’ve entered into a year-long contract for those SEO services. They sometimes ask if we can evaluate what that other SEO company is doing, then ask if we could…  

Don’t Discount Keyword Research and Long-Tail Keywords

long tail keywords and keyword research

It’s true.  “Content is king” is the current trend in getting to the top of the Google search engine list. But don’t discount the importance of keywords and long-tail keywords as part of that content.  If keywords are carefully researched, you can determine what will likely draw the most traffic…  

8 Important Ways to Better Engage Website Visitors

updates to engage website visitors

Visitors are coming to your website and clicking the various pages.  Your Google Analytics information tells you that they’re clicking around but not staying on any one page very long.  Or, they are not heeding the calls to action you’ve strategically positioned throughout the site.  How can you engage website…  

Take Action: How to Position the Call to Action

website call to action

Your website is a sales tool for your business.  It’s your “virtual salesperson” and it is trying to get someone to buy something, sign up for something or respond to something.  Just like a sales person has to ask for the sale, your website also has to ask for the…  

The Importance of Social Sharing of Web Pages

social sharing is important online and offline

Mom was right. It’s nice to share. This holds true especially in today’s digital age. Each time a website visitor shares your website content on social media, the search engines count it as a “vote of confidence” in your brand. It’s the digital equivalent of a good recommendation or a…