The Changing Face of SEO – Are We Slaves to Google?
SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…
What to Expect From Your SEO Company
There’s a wealth of information out there on SEO, or search engine optimization. It’s not just about using key words in the right places any more. It’s much more involved and complicated. And while increased website traffic is good, assuming more visitors will lead to new business can be dangerous….
Putting “Mobile First Design” First
It’s a fact that more people view websites on mobile devices than on desktop computers. It would make sense, then, to begin designing a website with the optimal mobile display, and then allow the desktop display to be driven by the already-determined mobile display. This is called “mobile first design.”…
8 Important Ways to Better Engage Website Visitors
Visitors are coming to your website and clicking the various pages. Your Google Analytics information tells you that they’re clicking around but not staying on any one page very long. Or, they are not heeding the calls to action you’ve strategically positioned throughout the site. How can you engage website…
