The Changing Face of SEO – Are We Slaves to Google?


the changing face of SEO

SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…  


Making Google Analytics Work for You


Google Analytics logo

The data you receive from Google Analytics is amazing. When you open your first few reports, you’re “wowed” by the details and stunned by the targeted results. It has a “cool” factor that can’t be denied. In reality, it doesn’t really matter how cool the information is. It’s what you…  


How Successful Are Retargeting Ad Campaigns?


re-targeting ads, or online stalking?

Or, “If you were a retargeting ad campaign, would you choose to be charming or obnoxious?” Have you ever felt like you were being “stalked” on the internet by advertisers who know your surfing habits?  You’re Googling something online and up pops an ad for your favorite retail store.  Coincidence? …  


Addresses Matter – Google Unverifies Some Listings


One of the top things your SEO provider should tell you is to verify your business listings and be sure you are managing them.  Often, the SEO provider will manage them for you, keeping them active and updated.  When Google searches through the listings, it will flag ones that are…  




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