Drafting a Privacy Policy for Your Website


website privacy policy made public

Do you have a privacy policy for your website? Even though it’s not legally required in the U.S. or Canada (it is over in Europe), it is highly recommended if your website collects data via cookies, contact forms, e-newsletter signups, etc. In addition, anyone doing business in California (and collecting…  


Adding Video to Your Website is Strategic Digital Marketing


Vimeo logo

If you’re thinking about adding video to your website, you’re on the right track. Web users love videos, so search engines love to give high ranks to websites with videos. Google owns YouTube, and YouTube has the second-most-used search engine in the world. You can potentially double your exposure by…  


Don’t Discount Keyword Research and Long-Tail Keywords


long tail keywords and keyword research

It’s true.  “Content is king” is the current trend in getting to the top of the Google search engine list. But don’t discount the importance of keywords and long-tail keywords as part of that content.  If keywords are carefully researched, you can determine what will likely draw the most traffic…  


8 Important Ways to Better Engage Website Visitors


updates to engage website visitors

Visitors are coming to your website and clicking the various pages.  Your Google Analytics information tells you that they’re clicking around but not staying on any one page very long.  Or, they are not heeding the calls to action you’ve strategically positioned throughout the site.  How can you engage website…  


2016 is The Year of Content Focused SEO (Again!)


content is king in content focused SEO

Content-focused SEO has finally catapulted to the top of the list in SEO tactics, and it promises to continue to be important throughout 2016. In reality, content-focused, semantic SEO has been in vogue for the last several years. Google and other search engines have de-emphasized specific keyword-driven content, despite the fact…  


The Importance of Social Sharing of Web Pages


social sharing is important online and offline

Mom was right. It’s nice to share. This holds true especially in today’s digital age. Each time a website visitor shares your website content on social media, the search engines count it as a “vote of confidence” in your brand. It’s the digital equivalent of a good recommendation or a…  


When the Content Isn’t Yours…Sourcing Website Content Appropriately


sourcing website content

We get it. Having refreshed content can be tedious, and is sometimes difficult to keep up. Nevertheless, it’s a necessity to keep your SEO rankings strong (among other things). Some website owners end up pulling their content from other websites, which is essentially plagiarism or theft. If you decide not…  




Partnerships and Associations

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