Advantages of Outsourcing Social Media Marketing

outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  

Social Sharing: The Business of Being Social

social sharing icon

If you want to make a bigger impact with your website and obtain a greater reach, give visitors the option to share your content. Make it easy by giving a little encouragement:    Post social sharing options on every page of your website, particularly on blog posts. Every once in…  

Adding Video to Your Website is Strategic Digital Marketing

Vimeo logo

If you’re thinking about adding video to your website, you’re on the right track. Web users love videos, so search engines love to give high ranks to websites with videos. Google owns YouTube, and YouTube has the second-most-used search engine in the world. You can potentially double your exposure by…  

The Importance of Social Sharing of Web Pages

social sharing is important online and offline

Mom was right. It’s nice to share. This holds true especially in today’s digital age. Each time a website visitor shares your website content on social media, the search engines count it as a “vote of confidence” in your brand. It’s the digital equivalent of a good recommendation or a…  

How to Get More Likes on Facebook

get more likes on Facebook

If you have a business page on Facebook, how can you get more “likes” for the page?  Every person who “likes” your page sees a (small) portion of your updates and is reminded of your business and your message, so it’s an important communications tool.  You can generate more “likes” with…  

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