Advantages of Outsourcing Social Media Marketing

outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  

The Changing Face of SEO – Are We Slaves to Google?

the changing face of SEO

SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…  

Making Google Analytics Work for You

Google Analytics logo

The data you receive from Google Analytics is amazing. When you open your first few reports, you’re “wowed” by the details and stunned by the targeted results. It has a “cool” factor that can’t be denied. In reality, it doesn’t really matter how cool the information is. It’s what you…  

What to Expect From Your SEO Company

website traffic rising not most important

There’s a wealth of information out there on SEO, or search engine optimization. It’s not just about using key words in the right places any more. It’s much more involved and complicated. And while increased website traffic is good, assuming more visitors will lead to new business can be dangerous….  

Website Objectives Make a Difference

Designing a website is a big investment. It takes time, money and talent to make a successful site. Whether you hire a web design firm, an SEO firm or you do it yourself, you’ll need to have a clear understanding of your objectives for the site. If you don’t have…  

Hiring Two SEO Companies: Good or Bad?

two SEO companies dueling

We sometimes have potential clients tell us they already have someone working on SEO, but they’re not happy with them. Unfortunately, they’ve entered into a year-long contract for those SEO services. They sometimes ask if we can evaluate what that other SEO company is doing, then ask if we could…  

Don’t Discount Keyword Research and Long-Tail Keywords

long tail keywords and keyword research

It’s true.  “Content is king” is the current trend in getting to the top of the Google search engine list. But don’t discount the importance of keywords and long-tail keywords as part of that content.  If keywords are carefully researched, you can determine what will likely draw the most traffic…  

2016 is The Year of Content Focused SEO (Again!)

content is king in content focused SEO

Content-focused SEO has finally catapulted to the top of the list in SEO tactics, and it promises to continue to be important throughout 2016. In reality, content-focused, semantic SEO has been in vogue for the last several years. Google and other search engines have de-emphasized specific keyword-driven content, despite the fact…  

Keeping it Current – The Importance of Fresh Content on Your Website

updated content

Keeping current on anything can be a challenge – bill paying, current events, technology – they all seem to change the minute we think we’ve got the latest and greatest.  So it goes with website content, as well.  We know that search engines reward websites that have fresh content regularly. …  

When the Content Isn’t Yours…Sourcing Website Content Appropriately

sourcing website content

We get it. Having refreshed content can be tedious, and is sometimes difficult to keep up. Nevertheless, it’s a necessity to keep your SEO rankings strong (among other things). Some website owners end up pulling their content from other websites, which is essentially plagiarism or theft. If you decide not…  

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