Color Psychology and Marketing


Have you ever wondered why you get so hungry whenever you pass a McDonald’s sign? Or why you feel so calm looking at a blue design? Well, this isn’t just a coincidence – this is called Color Psychology. Marketers have been using this technique for decades, and they know exactly…  


Advantages of Outsourcing Social Media Marketing


outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  


The Changing Face of SEO – Are We Slaves to Google?


the changing face of SEO

SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…  


Social Sharing: The Business of Being Social


social sharing icon

If you want to make a bigger impact with your website and obtain a greater reach, give visitors the option to share your content. Make it easy by giving a little encouragement:    Post social sharing options on every page of your website, particularly on blog posts. Every once in…  


Website Objectives Make a Difference


Designing a website is a big investment. It takes time, money and talent to make a successful site. Whether you hire a web design firm, an SEO firm or you do it yourself, you’ll need to have a clear understanding of your objectives for the site. If you don’t have…  


Short and Simple Website Copy


Keeping copy short and simple on your website can sometimes prove to be a challenge. Verbose writing can lead to more grammatical errors, rambling and just plain too much information. Say what you mean. Make it understandable. Keep it simple. In some instances, a longer explanation may be needed –…  


Dramatic Pictures for Your Website


Add dramatic images to posts

A picture may be worth a thousand words, or it may be worth its weight in gold.  On your website, if it captures even one client, it has proven its worth.  What pictures will deliver the best results?  Here are a few tips to keep in mind: Pictures should illustrate…  


Adding Video to Your Website is Strategic Digital Marketing


Vimeo logo

If you’re thinking about adding video to your website, you’re on the right track. Web users love videos, so search engines love to give high ranks to websites with videos. Google owns YouTube, and YouTube has the second-most-used search engine in the world. You can potentially double your exposure by…  


Hiring Two SEO Companies: Good or Bad?


two SEO companies dueling

We sometimes have potential clients tell us they already have someone working on SEO, but they’re not happy with them. Unfortunately, they’ve entered into a year-long contract for those SEO services. They sometimes ask if we can evaluate what that other SEO company is doing, then ask if we could…  


8 Important Ways to Better Engage Website Visitors


updates to engage website visitors

Visitors are coming to your website and clicking the various pages.  Your Google Analytics information tells you that they’re clicking around but not staying on any one page very long.  Or, they are not heeding the calls to action you’ve strategically positioned throughout the site.  How can you engage website…  




Partnerships and Associations

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