Advantages of Outsourcing Social Media Marketing


outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  


Website Performance: No Guarantees


website satisfaction guarantee badge

I recently had a potential client ask me, “Do you guarantee your work?” While a valid question, a guarantee in this business is wide open to interpretation. In most instances, the client wants to hear a resounding, “YES,” but what he or she will ultimately interpret with a yes answer…  


Measuring the Results of a Digital Marketing Campaign


ruler measuring beyond expectations

You’ve invested in a digital marketing campaign. Maybe you hired an SEO company and bought banner ads on a media site. Maybe you geo-targeted a vertical market audience and sent an e-mail blast. Or, perhaps you added video to your website. Whatever you did, you know it is important to…  


The Changing Face of SEO – Are We Slaves to Google?


the changing face of SEO

SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…  


Website Objectives Make a Difference


Designing a website is a big investment. It takes time, money and talent to make a successful site. Whether you hire a web design firm, an SEO firm or you do it yourself, you’ll need to have a clear understanding of your objectives for the site. If you don’t have…  


Choosing Your Website Color Scheme


What color is your website?  Do the colors influence visitor behavior?  Did you choose them strategically?  Should they, and should you? First, think about the colors you chose for your website.  They likely came from your logo or a “trend-setting” designer who may have been working on your website at…  


Dramatic Pictures for Your Website


Add dramatic images to posts

A picture may be worth a thousand words, or it may be worth its weight in gold.  On your website, if it captures even one client, it has proven its worth.  What pictures will deliver the best results?  Here are a few tips to keep in mind: Pictures should illustrate…  


2016 is The Year of Content Focused SEO (Again!)


content is king in content focused SEO

Content-focused SEO has finally catapulted to the top of the list in SEO tactics, and it promises to continue to be important throughout 2016. In reality, content-focused, semantic SEO has been in vogue for the last several years. Google and other search engines have de-emphasized specific keyword-driven content, despite the fact…  


Focus 4 Announces New Website for Mattes Seafood


new website for Mattes Seafood

We are proud to announce the launch of a brand new (and first ever) website for our clients at Mattes Seafood, in Aberdeen, MD. Mattes Seafood has a long history of sourcing and delivering the freshest seafood to grocers and restaurants throughout Maryland, Delaware, Northern Virginia, and southern New Jersey for…  


Bringing Your Website Into Focus – Step by Step Guide to Website Evaluation and Solutions


website evaluation

Evaluating your own website is often difficult to do, especially if you actually like your website.  While it may be hard to see the forest for the trees, you can still put on your objectivity glasses and try to look at your website honestly and with the mindset of your…  




Partnerships and Associations

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