Choosing Your Website Color Scheme


What color is your website?  Do the colors influence visitor behavior?  Did you choose them strategically?  Should they, and should you? First, think about the colors you chose for your website.  They likely came from your logo or a “trend-setting” designer who may have been working on your website at…  


Short and Simple Website Copy


Keeping copy short and simple on your website can sometimes prove to be a challenge. Verbose writing can lead to more grammatical errors, rambling and just plain too much information. Say what you mean. Make it understandable. Keep it simple. In some instances, a longer explanation may be needed –…  


Dramatic Pictures for Your Website


Add dramatic images to posts

A picture may be worth a thousand words, or it may be worth its weight in gold.  On your website, if it captures even one client, it has proven its worth.  What pictures will deliver the best results?  Here are a few tips to keep in mind: Pictures should illustrate…  


Adding Video to Your Website is Strategic Digital Marketing


Vimeo logo

If you’re thinking about adding video to your website, you’re on the right track. Web users love videos, so search engines love to give high ranks to websites with videos. Google owns YouTube, and YouTube has the second-most-used search engine in the world. You can potentially double your exposure by…  


Don’t Discount Keyword Research and Long-Tail Keywords


long tail keywords and keyword research

It’s true.  “Content is king” is the current trend in getting to the top of the Google search engine list. But don’t discount the importance of keywords and long-tail keywords as part of that content.  If keywords are carefully researched, you can determine what will likely draw the most traffic…  


8 Important Ways to Better Engage Website Visitors


updates to engage website visitors

Visitors are coming to your website and clicking the various pages.  Your Google Analytics information tells you that they’re clicking around but not staying on any one page very long.  Or, they are not heeding the calls to action you’ve strategically positioned throughout the site.  How can you engage website…  


2016 is The Year of Content Focused SEO (Again!)


content is king in content focused SEO

Content-focused SEO has finally catapulted to the top of the list in SEO tactics, and it promises to continue to be important throughout 2016. In reality, content-focused, semantic SEO has been in vogue for the last several years. Google and other search engines have de-emphasized specific keyword-driven content, despite the fact…  


The Importance of Social Sharing of Web Pages


social sharing is important online and offline

Mom was right. It’s nice to share. This holds true especially in today’s digital age. Each time a website visitor shares your website content on social media, the search engines count it as a “vote of confidence” in your brand. It’s the digital equivalent of a good recommendation or a…  


How to Get More Likes on Facebook


get more likes on Facebook

If you have a business page on Facebook, how can you get more “likes” for the page?  Every person who “likes” your page sees a (small) portion of your updates and is reminded of your business and your message, so it’s an important communications tool.  You can generate more “likes” with…  


Keeping it Current – The Importance of Fresh Content on Your Website


updated content

Keeping current on anything can be a challenge – bill paying, current events, technology – they all seem to change the minute we think we’ve got the latest and greatest.  So it goes with website content, as well.  We know that search engines reward websites that have fresh content regularly. …  




Partnerships and Associations

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