One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the company. If it is going to work properly, the social media content has to be engaging and conversational. Sometimes outsourcing social media marketing is the answer.
Having a business Facebook page is a good idea if your business reaches consumers, but it should be designed to inform and create awareness, not for public posting. If there is posting involved, there needs to be staffing involved. A social media marketing company can help with this. Many digital marketing companies have a social media department or specialist. Not only can this person create an effective page, write posts for Facebook and tweets for Twitter, but this person can be the “eyes and ears” on social media for the team. Ideally, this person researches these mediums to keep abreast of trends and related material that the company can turn into posts and tweets to generate a positive following.
Outsourcing your social media management also allows some objectivity and limits the promotional posts. Social media use can provide promotional information in such a way that it comes back from a third party, rather than hitting your followers over the head with a straight advertising message. Save the advertising for the banner ads. These are good resources to get your message out through geo-targeting and re-targeting efforts. If you want people to talk about and recommend your product or service, post about the advantages and innovative uses – create anecdotes that are relatable and generate third party endorsements that are genuine. That will get people talking.