Advantages of Outsourcing Social Media Marketing

outsourcing social media

One of the biggest reasons small to medium-sized businesses don’t utilize social media as part of their marketing plans is because they don’t have the staff to keep up with it. These businesses are savvy enough to know that social media is an ongoing effort that requires response from the…  

Website Performance: No Guarantees

website satisfaction guarantee badge

I recently had a potential client ask me, “Do you guarantee your work?” While a valid question, a guarantee in this business is wide open to interpretation. In most instances, the client wants to hear a resounding, “YES,” but what he or she will ultimately interpret with a yes answer…  

Just Like “Fake News,” There Are Also Fake Domain Renewal Notices

domain renewal scam iDNS

Some of our clients recently received postal (snail) mail about domain renewals, and forwarded them to me to make sure they were legitimate. Turns out they were a total scam. You should always check with your web consultant before taking action on anything mailed to you either by e-mail or…  

Measuring the Results of a Digital Marketing Campaign

ruler measuring beyond expectations

You’ve invested in a digital marketing campaign. Maybe you hired an SEO company and bought banner ads on a media site. Maybe you geo-targeted a vertical market audience and sent an e-mail blast. Or, perhaps you added video to your website. Whatever you did, you know it is important to…  

The Changing Face of SEO – Are We Slaves to Google?

the changing face of SEO

SEO used to mean peppering your website copy with keywords you thought your target audience was searching. The more you mentioned the keywords, the higher you ranked in the Google rankings. Website copy was frequently “dumbed down” to repetitive sentences full of nonsense of very little interest. Then came the…  

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