Blog

Hiring Two SEO Companies: Good or Bad?

By Jeff Harrison | Published May 30, 2016

two SEO companies dueling

We sometimes have potential clients tell us they already have someone working on SEO, but they’re not happy with them. Unfortunately, they’ve entered into a year-long contract for those SEO services. They sometimes ask if we can evaluate what that other SEO company is doing, then ask if we could…  

Don’t Discount Keyword Research and Long-Tail Keywords

By Jeff Harrison | Published May 25, 2016

long tail keywords and keyword research

It’s true.  “Content is king” is the current trend in getting to the top of the Google search engine list. But don’t discount the importance of keywords and long-tail keywords as part of that content.  If keywords are carefully researched, you can determine what will likely draw the most traffic…  

8 Important Ways to Better Engage Website Visitors

By Jeff Harrison | Published May 22, 2016

updates to engage website visitors

Visitors are coming to your website and clicking the various pages.  Your Google Analytics information tells you that they’re clicking around but not staying on any one page very long.  Or, they are not heeding the calls to action you’ve strategically positioned throughout the site.  How can you engage website…  

Take Action: How to Position the Call to Action

By Jeff Harrison | Published May 20, 2016

website call to action

Your website is a sales tool for your business.  It’s your “virtual salesperson” and it is trying to get someone to buy something, sign up for something or respond to something.  Just like a sales person has to ask for the sale, your website also has to ask for the…