Keep the Design, but Ditch the Website Wireframe
Contemporary websites are based on contemporary, interactive designs (and content!) that are dynamic and flexible. That’s why it seems odd to us when we receive an RFP (request for proposal) that mentions the creation of wireframes as part of the website design process. We haven’t built a wireframe for a…
Local SEO – Yes, It Still Works
If you want to get more localized business from your website, try a little “local SEO” by sprinkling your site with appropriate (and legitimate) geographic references. You can do this in the content and design, as well as in your listings on website directories. An easy first step is to incorporate…
Setting Expectations for Digital Marketing Campaign Results
Can digital marketing campaign results really equal profits? When the digital marketing specialists come knocking with their millions of impressions and their sky-high click-through rates, what are they really promising in terms of results? What are they actually delivering? Often, clients spend thousands of dollars on a digital marketing campaign…
The Importance of Digital Marketing Reports
Are you getting regular digital marketing reports to help track the results of your digital campaigns? If you have a program in place, it should include a way to evaluate the success of the program through measurable results. Whether you have a digital marketing company, an SEO specialist or you DIY,…
Setting Expectations For Digital Marketing Campaigns
Under-promise and over-deliver is the mantra of many savvy business people. They temper expectations so that the results can only be positive. What are your expectations for digital marketing? How do you measure results? First, base expectations on how competitive the space is. It typically takes four to six months to…
