Keep the Design, but Ditch the Website Wireframe


Contemporary websites are based on contemporary, interactive designs (and content!) that are dynamic and flexible.  That’s why it seems odd to us when we receive an RFP (request for proposal) that mentions the creation of wireframes as part of the website design process.  We haven’t built a wireframe for a…  


What’s a “Mobile Responsive” Website (and How Do I Get One)?


mobile responsive website example

We tell all of our clients their websites must be mobile responsive.  In fact, we won’t design a website that’s not.  But what does “mobile responsive” really mean? It’s a known fact that more people search online using their phones, tablets or other mobile devices than by using a desktop…  


Local SEO – Yes, It Still Works


localized SEO still works

If you want to get more localized business from your website, try a little “local SEO” by sprinkling your site with appropriate (and legitimate) geographic references.  You can do this in the content and design, as well as in your listings on website directories. An easy first step is to incorporate…  


How Successful Are Retargeting Ad Campaigns?


re-targeting ads, or online stalking?

Or, “If you were a retargeting ad campaign, would you choose to be charming or obnoxious?” Have you ever felt like you were being “stalked” on the internet by advertisers who know your surfing habits?  You’re Googling something online and up pops an ad for your favorite retail store.  Coincidence? …  


The Best Business Uses for Social Media Platforms


best social media for businesses

Many businesses think they should utilize social media, but they simply don’t know where to start.  Their heads are spinning as they calculate the people power required to keep up with social media — posting all the news there is to post, monitoring social media for relevant content, answering all…  


Setting Expectations for Digital Marketing Campaign Results


setting expectations for digital marketing results

Can digital marketing campaign results really equal profits?  When the digital marketing specialists come knocking with their millions of impressions and their sky-high click-through rates, what are they really promising in terms of results?  What are they actually delivering? Often, clients spend thousands of dollars on a digital marketing campaign…  


Partner With Print Publications for Expanded Digital Marketing


digital vs. print ads

Advertisers who are considering digital marketing campaigns have a variety of options.  They may want to test the waters with some online ads on key sites that target their audience, or they may want to dive right in and hire a digital marketing firm that can recommend a complete online…  


Mobile-Ready Sites Outlast Apps Every Time


mobile websites vs mobile app

In about 75 percent of cases where a company asks us if we can develop an app for their company, what they really need is not an actual app, but a more fully mobile website.  When a company asks for a separate mobile website, what will most often serve them…  


The Importance of Digital Marketing Reports


sample digital marketing report

Are you getting regular digital marketing reports to help track the results of your digital campaigns?  If you have a program in place, it should include a way to evaluate the success of the program through measurable results. Whether you have a digital marketing company, an SEO specialist or you DIY,…  


Setting Expectations For Digital Marketing Campaigns


digital marketing expectations

Under-promise and over-deliver is the mantra of many savvy business people.  They temper expectations so that the results can only be positive.  What are your expectations for digital marketing?  How do you measure results? First, base expectations on how competitive the space is.  It typically takes four to six months to…  




Partnerships and Associations

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