Blog

Website Redesign as Preparation for SEO

By Jeff Harrison | Published November 25, 2015

Sappari Solutions new website redesign 2015

Every once in a while a client asks us to optimize their website through SEO, and upon inspection of the website, we recommend that the website get a redesign (or re-coding) first. There could be several reasons to suggest a website redesign for SEO, among them: the website has poor conversion…  

Recharging Your Website Recharges Your Brand

By Jeff Harrison | Published November 16, 2015

Feeling like your website needs a little recharging or refreshing? It’s not uncommon for company owners, managers and employees who look at their website every single day to feel like it needs a facelift after two or three years. Of course, it’s not stale to first-time visitors, but it’s important…  

New Golf Club Website for Winters Run

By Jeff Harrison | Published November 11, 2015

new golf club website for Winters Run

When Winters Run Golf Club talked to one of the big “golf club website companies,” they were a little put off by the very high cost of hosting and maintaining the site after it was built. They were looking for a local company that could build a comparable-quality, custom designed,…  

SEO Pricing on the Rise?

By Jeff Harrison | Published November 6, 2015

Why does the price of search engine optimization seem to be increasing by the month?  Why does it seem like a huge expenditure with intangible results? SEO is equal parts art and science.   What works for one client may not work for another.  While it is a bit of trial…  

Purchasing Lists Is a Waste of Money

By Jeff Harrison | Published November 6, 2015

If you’re struggling to build your e-mail database and thinking about purchasing a list or two that might include your target audience, think again.  Not only are these lists pricey, they are not worth the time and effort for your e-mail campaign. Purchased lists are usually incomplete or out-of-date.  The…  

Hashtag: Help or Hindrance in Twitter Marketing?

By Jeff Harrison | Published November 6, 2015

  Twitter has become a marketing tool for many small and medium-sized businesses, and it is driving customer behavior in measurable ways.  The company recently released a report on why direct response ads – ads that are intended to drive a specific result – using Twitter did not perform well….  

Addresses Matter – Google Unverifies Some Listings

By Jeff Harrison | Published November 5, 2015

One of the top things your SEO provider should tell you is to verify your business listings and be sure you are managing them.  Often, the SEO provider will manage them for you, keeping them active and updated.  When Google searches through the listings, it will flag ones that are…