The Focus 4 Blog

Making Google Analytics Work for You


Google Analytics logo

The data you receive from Google Analytics is amazing. When you open your first few reports, you’re “wowed” by the details and stunned by the targeted results. It has a “cool” factor that can’t be denied. In reality, it doesn’t really matter how cool the information is. It’s what you…  


Website Redesign for Holloway Eye Care & Optique


newly redesigned website for Holloway Eye Care

Taking a look at Holloway Eye Care & Optique’s original website from 2009 (also built by our team), one can easily see why it was in need of an update. Even though the site was built on a reliable platform (Adobe Business Catalyst) and had been converted to a mobile-responsive…  


What to Expect From Your SEO Company


website traffic rising not most important

There’s a wealth of information out there on SEO, or search engine optimization. It’s not just about using key words in the right places any more. It’s much more involved and complicated. And while increased website traffic is good, assuming more visitors will lead to new business can be dangerous….  


This New Client Website Required LOTS of Features!


Maintenance911 website

Most of the websites we build for clients are fairly standard in what they require:  informational pages rotating images on Home page and/or photo galleries interactive contact form events calendar social media integration and occasionally a members-only section, e-commerce or some other advanced feature However, every once in a while…  


Non-profit Website Redesign for MABHA


new website for MABHA

The Maryland Association of Behavioral Health Authorities (MABHA) is a non-profit organization based in Frederick, MD. The organization has been a client of ours since 2010, after being referred to us by another client. It was previously called Maryland Association of Core Service Agencies (MACSA). In 2016 the organization changed…  


Website Objectives Make a Difference


Designing a website is a big investment. It takes time, money and talent to make a successful site. Whether you hire a web design firm, an SEO firm or you do it yourself, you’ll need to have a clear understanding of your objectives for the site. If you don’t have…  


Choosing Your Website Color Scheme


What color is your website?  Do the colors influence visitor behavior?  Did you choose them strategically?  Should they, and should you? First, think about the colors you chose for your website.  They likely came from your logo or a “trend-setting” designer who may have been working on your website at…  


Short and Simple Website Copy


Keeping copy short and simple on your website can sometimes prove to be a challenge. Verbose writing can lead to more grammatical errors, rambling and just plain too much information. Say what you mean. Make it understandable. Keep it simple. In some instances, a longer explanation may be needed –…  


Dramatic Pictures for Your Website


Add dramatic images to posts

A picture may be worth a thousand words, or it may be worth its weight in gold.  On your website, if it captures even one client, it has proven its worth.  What pictures will deliver the best results?  Here are a few tips to keep in mind: Pictures should illustrate…  


Non-profit Website Developed as a “Sister Site”


NPDESCompliance.org website launch

Our clients at the National Stormwater Center (NPDES.com) advocate for compliance with the Clean Water Act by providing training and certification for stormwater inspectors nationwide. They recently incorporated a non-profit organization with the goal of training ordinary concerned citizens in the practice of reporting non-compliance, to improve the rate at which…  




Partnerships and Associations

gawtopMGR 2014harford-chamber-logoanalytics