Does your website help or hinder the customer conversion process? What is your website’s customer conversion rate? How do you know?
Conversion rates are the percentage of prospective customers who take a specific action you want. It is imperative that your website have features in place that will guide visitors to take critical actions. These actions are ones that drive them closer to becoming a customer, and may include:
- filling out a contact form
- requesting a quote or estimate
- signing up for your e-mail newsletter
- actually making a purchase
- registering for an event
At Focus 4, we examine your business goals and help you to determine which types of customers are most important to your success. Then, we make content and design recommendations that our experience indicates will lead that target market to more readily convert from website visitors into customers.
Tracking Your Conversion Rates
Measuring and continually improving your website’s conversion rates on a regular basis is a top priority for us, and there are a number of ways we do this. We use Google Analytics to monitor your campaign and track where your best leads are coming from, which pages of your website are the most popular, and other important customer data. These reports will be shared with you so that you understand how your campaign is performing and what can be done for even better results.
Contact us today to discuss your website’s conversion rate, and how Focus 4 may be able to help improve it.