E-commerce websites are websites created specifically with the goal of selling online. E-commerce websites do not have to be large. They can have as little as one product for sale at a time, or 100 products for sale, or 1000 products for sale.
In general, e-commerce websites include the following features:
- connection to a secure payment gateway (SSL encryption)
- capture of credit card and other personal customer information
- secure databases with daily backup
- content management systems to allow you to quickly and easily add and remove products
- clear and prominent calls-to-action for your most popular (or profitable) products
- an e-mail marketing module to allow you to easily market to purchasers in the future
Organizing an E-commerce Website
E-commerce websites are generally sectioned off into catalogs, or categories, of different products. The catalog page will include some general information about that catalog or category, with a list of products that fall into that category. This list of products will generally include their prices, as well as a link to buy the product. We help each of our clients determine the best organizational structure for these catalogs and products, to make it as easy as possible for potential buyers to find what they need.
User-friendly e-commerce websites will also include an easy-to-view shopping cart that allows users to quickly add, delete or edit their items, with clear instructions for proceeding to make payment. Finally, any full-featured e-commerce website should offer shipping options and automatically calculated taxes and service fees.
Types of Items That Can Be Sold Online
There are many types of products that can be sold online. Some products are physical items, such as clothing. Some products are less tangible — such as tickets for a play or ballet. And other products are what we call electronic products — such as selling admittance to a webinar, or download of a whitepaper or other PDF document.
Companies interested in a full-featured e-commerce system with a very user-friendly administrative interface are encouraged to contact us to find out about available platforms that can transform your website into a virtual selling machine.
Have you got something you want to sell online? Contact us to set up a consultation.